---
title: 'Haemok, Nonhyeon: Hitsumabushi, Grilled Eel Laid in a Grid in a Bowl Marked 海木'
description: Haemok Nonhyeon serves hitsumabushi, grilled eel over rice, in Gangnam, Seoul. My 2022 photos of the bowl, how reviewers eat it, plus prices, hours and waits.
lang: en
canonical: https://quidafoodie.blog/haemok-nonhyeon/
shop_name: Haemok Nonhyeon
shop_name_local: 해목 논현점
address: 14 Seolleung-ro 145-gil, Gangnam-gu, Seoul
address_local: 서울 강남구 선릉로145길 14
country: kr
phone: +82-2-6203-0021
hours: Listed as open daily 11:00–22:00, with a 15:00–17:00 break on weekdays only and last orders at 21:00 (mom-mom, a family travel guide, checked Nov 14, 2026).
price: Hitsumabushi ₩40,000, the 특 (special) version ₩59,000 and a children's eel bowl ₩12,000 (Polle menu list, checked Nov 14, 2026; mom-mom also lists hitsumabushi at ₩40,000).
getting_there: Polle and mom-mom both list valet parking, which mom-mom puts at ₩4,000. mom-mom says weekday reservations start at four people, and Polle lists booking through Naver.
visited: 2022-07
details_checked: '2026-11-14'
region: Seoul
---

# Haemok, Nonhyeon: Hitsumabushi, Grilled Eel Laid in a Grid in a Bowl Marked 海木

![Grilled eel cut into pieces and laid in a tight grid in a pale green bowl, with a lemon slice in a small octagonal dish, a small bowl of sliced vegetables and a lacquer-style box of garnishes behind.](https://quidafoodie.blog/img/haemok-nonhyeon/haemok-nonhyeon-02-747.jpg)
*Grilled eel laid in a grid, with sides on a lacquer-style tray.*

Haemok Nonhyeon (해목 논현점) is the Nonhyeon-dong branch of Haemok, a chain that serves hitsumabushi (히츠마부시), Nagoya-style grilled eel cut into pieces over rice, in Gangnam, Seoul. A Polle reviewer, in a post shown as about a year old, says the chain became famous in Busan before it opened in Seoul.

## The hitsumabushi bowl

In my July 2022 photos the grilled eel is cut into pieces and laid in a tight grid, each piece glazed dark brown, in a pale green ceramic bowl on a red-orange lacquer-style tray. Behind the bowl are a small octagonal dish with a lemon slice in dark liquid, a small bowl of sliced vegetables and a three-section lacquer-style box holding green and dark garnishes. I can't tell from the photos what the dark liquid or the garnishes are.

![A pale green ceramic bowl of grilled eel on a red-orange lacquer-style tray, with the characters 海 and 木 on either side of a round emblem on the bowl's side.](https://quidafoodie.blog/img/haemok-nonhyeon/haemok-nonhyeon-01-747.jpg)
*The bowl is marked 海 and 木.*

The side of the bowl carries the characters 海 and 木 on either side of a round emblem. Read in Korean, they sound like hae and mok, the same as the shop's name (해목).

## How people eat hitsumabushi at Haemok

One Polle reviewer ate it three ways: plain, with the condiments (야꾸미, yakumi) and as ochazuke, which is rice with tea or broth poured over. Another says the staff explain the three ways and that the 특 version is one and a half eels. Opinions on the eel differ: one reviewer, shown as about eight months old, likes that it is not too sweet and has plump flesh, while another, shown as about a year old, noticed a faint earthy smell for the first time here but still enjoyed it.

## Haemok Nonhyeon's prices, hours and waits

Haemok Nonhyeon's menu list on Polle, checked on November 14, 2026, shows hitsumabushi at ₩40,000, the 특 version at ₩59,000 and a children's eel bowl at ₩12,000. mom-mom, a family travel guide, lists Haemok Nonhyeon as open daily from 11:00 to 22:00, with a break from 15:00 to 17:00 on weekdays only and last orders at 21:00. Polle reviewers report waits at meal times, even on weekdays, though one found no wait on a weekend evening around 7 pm. Polle and mom-mom both list valet parking, and mom-mom says weekday reservations start at four people.

## How to order

| Korean | Reading | Meaning |
| --- | --- | --- |
| 히츠마부시 하나 주세요. | Hicheumabusi hana juseyo. | One hitsumabushi, please. |
| 특 히츠마부시 하나 주세요. | Teuk hicheumabusi hana juseyo. | One special (특) hitsumabushi, please. |
| 어린이 장어덮밥 하나 주세요. | Eorini jangeodeopbap hana juseyo. | One children's eel rice bowl, please. |

## Plan your visit

- Address: 14 Seolleung-ro 145-gil, Gangnam-gu, Seoul / 서울 강남구 선릉로145길 14
- Phone: +82-2-6203-0021
- Hours: Listed as open daily 11:00–22:00, with a 15:00–17:00 break on weekdays only and last orders at 21:00 (mom-mom, a family travel guide, checked Nov 14, 2026).
- Price: Hitsumabushi ₩40,000, the 특 (special) version ₩59,000 and a children's eel bowl ₩12,000 (Polle menu list, checked Nov 14, 2026; mom-mom also lists hitsumabushi at ₩40,000).
- Getting there: Polle and mom-mom both list valet parking, which mom-mom puts at ₩4,000. mom-mom says weekday reservations start at four people, and Polle lists booking through Naver.
- Map: [Open in Naver Map](https://map.naver.com/p/search/%ED%95%B4%EB%AA%A9%20%EC%84%A0%EB%A6%89%EB%A1%9C145%EA%B8%B8%2014), [Open in Kakao Map](https://map.kakao.com/?q=%ED%95%B4%EB%AA%A9%20%EC%84%A0%EB%A6%89%EB%A1%9C145%EA%B8%B8%2014), [Open in Google Maps](https://www.google.com/maps/search/?api=1&query=%ED%95%B4%EB%AA%A9%20%EC%84%A0%EB%A6%89%EB%A1%9C145%EA%B8%B8%2014)
- Details checked: 2026-11-14

## Sources checked

- [Polle (뽈레) — 해목 논현점, menu list and reviews](https://polle.com/place/2WaGaS/%ED%95%B4%EB%AA%A9) — 2026-11-14
- [mom-mom (Wonderweeks) — ヘモク ノンヒョン店, family travel guide in Japanese](https://mom-mom.net/jp/travel/places/668c98219ed4ad131da4e131) — 2026-11-14